Let’s cut through the crap, 80% of the people read your headlines and only 20% actually read the post.

So in the past few months, I got obsessed with copywriting especially headlines.

As I was learning by sifting through blogs, there were times where my hand would start moving subconsciously to click on a post because the headline was so irresistible.

5 people’s posts continuously did that to me:

1) Peep Laja – ConversionXL

How Much Copy to Write on Your Home Page?
When Conversion Optimization Best Practices Fail
The Psychology of a Successful Testing Program
Top 10 Articles on ConversionXL In 2014
How to Analyze Your A/B Test Results with Google Analytics
Testing The Hamburger Icon for More Revenue
The Greatest Factors Limiting Your Testing Program
Website Redesign for Higher Conversions? Tread Lightly
5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms
How to Use Qualitative Research to Drive Conversions

Why they work: They capture the emotion of “lust.” Readers lust to learn and Peep’s headlines give that every single time.

2) James Altucher – Choose Yourself

What I Learned About Life After Interviewing 80 Highly Successful People
Nothing Is Wrong With You
The Idea Matrix – What Changed Everyone’s Life After “Choose Yourself”
Life is Like a Game. Here’s How You Master ANY Game
Step By Step Guide to Make $10 Million And Then Totally Blow It
Can You Do One Page a Day?
10 Things You Need to Know To Become a Great Leader
OK. One Quote from Robin Williams
10 Things You Need to Know To Become a Great Leader
The Worst Interview EVER. What I Learned From It.

Why they work: There’s so much damn conviction. He bleeds honesty in every single post he writes, including his personal life.

3) Neil Patel – QuickSprout

The Ultimate SEO Checklist: 25 Questions to Ask Yourself Before Your Next Post
How Blogging Affects Your Bottom Line
7 Tips for Increasing Your Click-Through Rates on Facebook
Why Transparency Is The New Marketing
How to Create The Perfect Social Media Post
How to Build a Million Dollar Business From Your Personal Brand
10 Marketing Predictions You Should Prepare for in 2015
What Are The Best Times to Post on Social Media
How to Keep Your Readers on Your Blog Longer
Don’t Blog Unless You Use These 11 Tools

Why they work: Neil has been in marketing for the longest time so he attaches his personal experiences to learn from each post.

4) Joana Weibe – CopyHackers

How Much Is High-Converting Copy Worth to YOU? (No, Really, Calculate It Here)
2015 Challenge 4 of 4: Make Yourself Really, Really, Shockingly, Nauseatingly Uncomfortable
2015 Challenge 3 of 4: Stop Building Something That “May” Solve a Problem for People You Don’t Even Know
2015 Challenge 2 of 4: Build Something That Solves a Problem for People You Know
2015 Challenge 1 of 4: Loosen the Reins
The Non-Scuzzy and Totally True Story of How I Earned 6 Figures in 12 Months by Mastering the “Hidden Elance Economy”
How to Use Magic, Attention Management and Persuasion’s Darker Arts
And You Thought “Jobs to Be Done” Was Just for Product Development…
An Open Letter to Copywriters and the People Who Want to Hire Them
Explained and Demonstrated: How to Find Your Messages in Reviews on Amazon and TripAdvisor

Why they work: She’s just damn good. Joanna is a copywriter by trade and knows how to teach other’s the craft.

5) Dharmesh Shah – OnStartups

Some Easy Tips For Making Hard Decisions
6 Simple Ways To Be Much Happier Than You Already Are
Worthless Questions No Interviewer Should Ask
7 Traits Of Truly Sensational Startup Employees
Allow Yourself Labors Of Love
My Controversial Answers to Common Startup Questions
Why You Shouldn’t Drop Out To Start Up
Marketing Doesn’t Have To Be Evil
Why Friends Should Pay Full Price
How To Keep Software From Stealing Your Job

Why they work: He might be the odd man here, but his geeky and genuine voice wants you to take his word. I’ve been lucky enough to be able to meet him and can vouch that he is as genuine as he writes.

So who’s your favorite?