How to posts.
What makes them common? They all work almost every single time.
You’ll find several posts suggesting to create this type of content but no one really has the answer to why it works.
The reason is a simple human emotion: LUST.
The lust to learn, the lust to get better, the lust for knowledge.
When your target audience is looking for a solution or an answer to their problem, they’re actually trying to become a better version of themselves.
If your content solves their problem, it’s bound to work.